Thing 8. Social Media Management Tools

I downloaded Hootsuite for this Thing and did some practicing with various social media. I belong to a social-media group at the library where I work, and other folks on the team have mentioned the value of using a cross-platform tool. I don't see the need for this personally, and so tailor what I write to the type of social media I'm using (Facebook = friends, chatty, casual; LinkedIn = work, colleagues, former classmates in the field; Twitter = newsy stuff to a broader network). But for institutional/library posting, where you'd want to get the same message out various ways quickly and easily to different sorts of people, a social media management tool like Hootsuite is the cat's meow.